Developing standards throughout the industry through educational activities is one of our main objectives and the launch of the DFWC Academy in May 2019 is a major milestone in our efforts to fulfil this objective.

The DFWC Academy will create programmes for professionals working in our industry and those who would like to pursue a career in Duty Free & Travel Retail. The courses will be developed by a team of academic and travel retail experts and will address the unique characteristics and challenges of our industry, something identified as lacking in courses from other training providers to date. Importantly, all our courses will be fully accredited by the globally recognised learning institutions.

The courses is developed with and delivered by the Institute of International Retail, (IIR) an international organisation with retail and training expertise.

Our first course The Certificate in Duty Free & Travel Retail, began in September 2019. Aimed at those working in, or looking to, pursue a career in travel retail, the course is relevant to retail sales professionals, employees from brand companies supplying the industry and the staff of promotional agencies. It will equip the learner with the knowledge and skills to advance and prosper in their career and to achieve a level of excellence in travel retail based on the DFWC Academy set of industry professional standards. Certification will be jointly awarded to graduates by the DFWC Academy and IIR and will be fully accredited by the globally recognised, CPD Standards Office (CPDSO)

For more information on the course and on IIR please follow this link, A training programme to promote the responsible retailing of alcohol in duty free and travel retail is available here
The training is available in English, French and Spanish and is an interactive, module-based training programme which is designed to reinforce regulations and best practice on the sale of alcoholic drinks in duty free. We encourage representatives of all stakeholders; brands, retailers, commercial teams, communications and promotional agencies, to ensure their associates participate in training programme and demonstrate that they are marketing and selling alcoholic products responsibly across the duty free & travel retail channel.

The DFWC Academy has been created with the support of Dubai Duty Free, Dufry AG and TFWA to whom we are grateful.

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