The Duty Free World Council Academy

The academy has been created to raise standards across the duty free and travel retail industry through the provision of bespoke educational standards and training programmes specific to our unique industry. Our courses are relevant to businesses which are active in all areas of the aviation, maritime, downtown and border shop channels.

New Certificate Course in Duty Free and Travel Retail early 2022

Following the establishment of a new training partnership with ACI World Training, development of a new Certificate Course in Duty Free & Travel Retail has begun, with a planned launch date in early 2022.
An Academic Advisory Group comprised of experienced executives from some of the industry’s leading stakeholders has been created and will guide the development of relevant, high quality, training courses.
The AAG has representatives from leading retailers: ARI, Dufry, Dubai Duty Free and Lagardère. Multi-category brand expertise is provided by representatives from Brown Forman, Duty Free Global, Imperial Tobacco, Lacoste, L’Oréal, Mondelez, and broader industry perspectives from the DFWC and TFWA. The Group draws on training and development/human resources expertise complemented by commercial insights from retailer and brand companies.
To register your interest and to receive more information on this and other Academy initiatives please contact

DFWC Responsible Retailing of Alcohol Programme

The DFWC Responsible Retailing of Alcohol Programme is an interactive, module-based training programme which is designed to reinforce regulations and best practice on the sale of alcoholic drinks in duty free. We encourage representatives of all stakeholders; brands, retailers, commercial teams, communications and promotional agencies, to ensure their associates participate in the training programme and demonstrate that they are marketing and selling alcoholic products responsibly across the duty free & travel retail channel. The training is available in English, French and Spanish.

New link to the course

Professional Standards

To further our goal of developing standards throughout the industry through educational activities the DFWC, in consultation with industry stakeholders and following an industry wide consultation, has produced a set of professional standards for frontline sales staff in our industry. These cover general sales professionals and specialists in the fragrance and tobacco categories.

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