The Duty Free World Council Academy

The academy has been created to raise standards across the duty free and travel retail industry through the provision of bespoke educational standards and training programmes specific to our unique industry. Our courses are relevant to businesses which are active in all areas of the aviation, maritime, downtown and border shop channels. A dedicated website website highlights all Academy activities and courses

NEW RELEASE – Certificate Course in Duty Free and Travel Retail

Following the establishment of a new training partnership with ACI World Training, together we have developed the Certificate Course in Duty Free & Travel Retail.

This course will help you gain an understanding of the DF and TR landscape, from its key players to its operating model. Discover the characteristics of DF and TR customers, and understand their main barriers to purchase. Ultimately, you’ll learn how to drive sales and deliver the best shopping experience for customers.

Enroll Now

Visit to find out more.

Responsible Retailing of Confectionery, Chocolates and Biscuits

A free courses to facilitate the rollout of the DFWC Code of Conduct and to act as an aid to its implementation has been developed.
Register for the course in English.
Register for the course in Spanish.

Responsible Retailing of Alcohol

The DFWC Responsible Retailing of Alcohol Programme is an interactive, module-based training programme which is designed to reinforce regulations and best practice on the sale of alcoholic drinks in duty free.
Register for the Course in English
Register for the Course in Spanish
Register for the Course in French

Academic Advisory Group

An Academic Advisory Group comprised of experienced executives from some of the industry’s leading stakeholders has been created and will guide the development of relevant, high quality, training courses.

Professional Standards

To further our goal of developing standards throughout the industry through educational activities the DFWC, in consultation with industry stakeholders and following an industry wide consultation, has produced a set of professional standards for frontline sales staff in our industry. These cover general sales professionals and specialists in the fragrance and tobacco categories.

To register your interest and to receive more information on this and other Academy initiatives please contact

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DFWC members