Professional Standards

To further our goal of developing standards throughout the industry through educational activities the DFWC, in consultation with industry stakeholders and following an industry wide consultation, has produced a set of professional standards for frontline sales staff in our industry. These cover general sales professionals and specialists in the fragrance and tobacco categories.

A Professional Standard for a Fragrance product category specialist by DFWC Academy

A Professional Standard for a Sales Assistant by DFWC Academy

A Professional Standard for a Tobacco product category specialist by DFWC Academy

Training programme for the responsible retailing of alcohol in duty free and travel retail.

The training tool is designed to help keep retailers and their staff informed, empowered and supported as they carry out their role as a responsible retailer.
The programme has been developed by The Asia Pacific Travel Retail Association and is currently being adapted and rolled out globally.

APTRA Online Training Centre

DFWC members