Established in 2001 in Dubai, the Middle East and Africa Duty Free Association (MEADFA) is a non-profit organization representing the duty free and travel retail industry across the Middle East and Africa. MEADFA brings together retailers, suppliers, airports, government authorities and other industry stakeholders to promote collaboration, advocate on the issues shaping the future of travel retail and support its sustainable growth. Through regional engagement, knowledge-sharing, professional development and the promotion of high industry standards, the Association helps its members navigate change, address shared challenges, and unlock new opportunities. MEADFA’s mission is to reinforce the Middle East and Africa’s position as a dynamic, influential, and globally connected travel retail region.