Promoting Responsible Retailing Across Duty Free & Travel Retail
The duty free and travel retail industry operates within one of the world’s most highly regulated retail environments. Robust security measures and advanced supply chain systems help ensure products are securely provisioned to the point of sale. Internationally recognised operational retail standards provide guidelines completing the supply chain, responsible sale to the consumer.
The Duty Free World Council (DFWC), working in partnership with leading retailers, brand owners, and industry stakeholders, has developed voluntary Codes of Conduct that promote responsible retailing across key product categories. These codes provide practical guidance, encourage consistent best practices, and reflect the unique characteristics of the retailing challenges in the duty free and travel retail channel.
Currently, the DFWC has established Codes of Conduct covering:
– Alcohol Products
– Confectionery, Chocolate & Biscuit Products
These voluntary standards have been widely adopted by retailers and brand partners operating within the global duty free and travel retail industry.
To support implementation, each Code is accompanied by a free training programme provided by the DFWC Academy designed to help frontline retail teams understand the principles behind the Codes and apply them effectively in everyday customer interactions. The DFWC encourages all organisations involved in these product categories—including retailers, suppliers, commercial teams, marketing professionals, and promotional agencies—to ensure their employees complete the relevant training.
Self-Regulatory Code of Conduct for the Responsible Sale of Alcohol Products
The DFWC Alcohol Code of Conduct was developed collaboratively with global retailers and brand owners to establish a consistent framework for the responsible promotion and sale of alcohol products within duty free and travel retail.
The Code provides practical guidance that supports responsible retailing while recognising the unique environment in which international travellers purchase alcohol products.
Self-Regulatory Code of Conduct for the Responsible Sale of Confectionery, Chocolate & Biscuit Products
Developed in partnership with retailers and manufacturers, this Code of Conduct establishes industry best practice for the responsible merchandising, marketing, and sale of confectionery, chocolate, and biscuit products across the duty free and travel retail channel.
The Code reflects the industry’s commitment to responsible retailing while recognising the premium, gifting, and travel-focused nature of these product categories.
